Do you have a Database of Suitable Buyers?
Over the last number of months agents may have seen some sales fall through. Now they are on the lookout for the next purchaser.
Lets take an example of a sale falling through from two agents’ perspectives:
Agent A
Agent A didn’t record any prospective buyer’s details when they were originally contacted via Daft or MyHome.
They also struggle to find the other people who viewed the property and don’t have any buyer’s requirements saved to see who might be suitable for the property.
They start the journey from the beginning and re-advertise the ad and will in turn spend a lot of time and effort (especially with new viewing protocols) to achieve a suitable offer.
Agent B
Agent B has a database of buyers that have shown interest in that property previously and a list of buyers with requirements that match with that property.
They email these in bulk at the click of a button to notify them that it is now available. This impresses the buyers that the agent took the time to notify them.
Some of these will be further along the buying journey and may have already done viewings so in turn, they will achieve a suitable offer quicker that Agent A.
This is the value, professionalism, and huge time saving that a CRM can bring to your business.
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