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Consumers still prefer to shop locally

Estate agents, watch out, the following news might be a little bit surprising for you. According to a study conducted by CBRE including 10.000 shoppers in 10 European countries, most consumers will still head to their local shops to buy clothes, and the recent trend in shopping online has not affected this pattern.There is still a lot of caution when it comes to actively using new technologies, as the survey showed.

Florence Stanley, head of retail and deputy MD of CBRE Ireland,states that, “Although Irish consumers were not surveyed as part of this study, it is reasonable to assume that the trends are similar at a local level. Fears about traditional retail being overcome by online retailing are generally exaggerated.”

Two-thirds of European consumers found that when choosing a shopping venue the most important factors were  the price of goods, cleanliness, security and convenient access.

The most popular places to shop remain the same, the town centres and the high street. Stanley also said that, “While many retailers are adapting to technological advances, consumers across Europe are telling us that they do not intend to radically change their shopping habits in the immediate future”

Thats all from Acquaint for the day! But one last thing, where do you guys prefer to shop?

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